ialci law of luxury goods series: "The Courvoisier story" case study by Malcolm Gaskin

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Malcolm Gaskin, Chief Executive Officer of Idea Mine, guides us through one of this most interesting marketing projects for cognac brand Courvoisier. How Malcolm and his team marketed Courvoisier through rappers and hip hop artists.

This presentation was made during the law of luxury goos series seminar on “how to market through celebrities & music bands: endorsement deals, product placement and publicity rights”.

Nguồn: https://tapdoanmasan.com

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